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ADVERTISING - Coleman shoes spec campaign

As an ambient option, bootmarks can be placed around departmenets stores leading consumers to the point of sale stand for Coleman boots. The boot marks will not only appear in the floor, but in the ceiling and roofs of the stores as well, in an effort to get consumers to the shoes with the least amount of resistance.
Copy: Arrabelle Stavroff 
ADVERTISING - Coleman shoes spec campaign
Published:

ADVERTISING - Coleman shoes spec campaign

Based on the insight that when men feel like they can take on anything when wearing hiking shoes, the campaign aims to let the audience know that Read More

Published: